Improve Human Potential
We believe in the power of physical movement. It improves body, mind and every other area of life. Our design speaks directly to the body in a way that drives action and fuels life with endless energy.
Sustainability
In the beginning, there was a desire to decarbonise the fitness industry. It is a grandiose idea standing behind our world's first recycled gymnastic rings. Now it is spreading to other products. How do we protect everything that is off-gym (the Earth)?
Transparency
We are open about our supply chain and produce primarily in Europe. The natural essence of our materials triggers human’s fundamental instinct to keep moving. We've got nothing to hide.
Heritage
Our father started his career in the steel industry in 1999. A lot of things changed since then, but our relentless focus on details stays the same. Perfectionism circulates in our blood vessels.